Author Advice - Public Perception and Pricing

Price is Important in any decision to buy a product - few of us are rich enough to buy something irrespective of the Price. So when a potential buyer is looking at your Instant-Books Edition in the catalogue they need to see that they are getting good value if they buy that title. Remember that they are buying and unseen product so the buyer will have to decide if they are getting Good Value by comparing:-
‘Title’, ‘Cover’ and ‘Detailed Description’ (the product) with the Price
If they decide it is Good Value then they will Buy your Instant-Books Edition.

Instant-Books helps encourage buyers of your Instant-Books Edition through:-

  • Instant Delivery, no having to go to a bookshop, or waiting for mail-order delivery.
  • Simple, secure payment for Instant-Books Editions through PayPal or credit-card.
All you have to do is tell people about your Instant-Books Edition, show them it is Good Value, and they’ll buy it!

 

Price Banding for Books

At Instant-Books we recognise that lots of people buy on Price. With ‘nil print costs’ and ‘nil delivery costs’ (actually there are costs but those are the overheads of Instant-Books) you can look at:-
‘How Much’ your ‘Intellectual Property’ is actually worth to Potential Buyers.

We believe that Instant-Books Editions should exploit the ‘Price Breaks’ of ‘Public Perception’:-

  • £2.99 a ‘pocket money’ price; what else could you get for £2.99.
  • £4.99 an ‘under a fiver’ price.


At these prices buying an Instant-Books Edition is only a very small financial risk, so encouraging people to ‘impulse purchase’ your book.

Instant-Books Pricing Model for Instant-Books Editions

From our experience of DWG products and ‘Price Banding’ we are setting our standard Instant-Books Prices as:-

    Small Books £2.99 being £2.54 Retail Selling Price + £0.45 VAT
    General Books £4.99 being £4.25 Retail Selling Price + £0.74 VAT
    Special Books £7.99 being £6.80 Retail Selling Price + £1.19 VAT
We would like to keep the vast majority of Instant-Books Editions at these Standard Prices but we can accommodate your preferred price, so long as it is reasonable, if you feel your Instant-Books Edition does not fit our pricing model.

Royalties earned by sales of your Instant-Books Editions are calculated on the Retail Selling Price received by Instant-Books, not on the VAT we have to hand over to HM Revenue & Customs. Where Instant-Books Editions are supplied to clients outside of UK then the product is classified as a Zero Rated Export and here you will earn royalties based on the price paid by the Instant-Books client.

Next Author Advice topic - Instant-Books General Publishing Guidelines
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